Brad MacDonald

Work

Contact

Product Strategy, Design, Leadership.

•

Based in Vancouver, BC, Canada

Thoughtful product design
for ambitious teams.

Thoughtful product design for ambitious teams.

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Featured Work

LMS

DESIGN SYSTEMS

EDTECH

Learning Management System

Learning Management System Design

Bridging product design and instruction to create a scalable system for curriculum delivery and educator alignment.

Custom learning management software designed to scale a consistent student experience globally.

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Approach

Product Design

I lead digital product design, balancing user needs, technical realities, and business strategy through direction.

Brand Narrative

I shape the story, language, and design that helps a product resonate with the people it's made for.

Strategy & Discovery

I bring structure to ambiguity by framing problems and aligning priorities in discovery so teams make better decisions sooner.

Clarity & Alignment

I strengthen team cohesion and productive collaboration through facilitation and communcation.

Product Design

I lead digital product design, balancing user needs, technical realities, and business strategy through direction.

Strategy & Discovery

I bring structure to ambiguity by framing problems and aligning priorities in discovery so teams make better decisions sooner.

Brand Narrative

I shape the story, language, and design that helps a product resonate with the people it's made for.

Clarity & Alignment

I strengthen team cohesion and productive collaboration through facilitation and communcation.

Product Design

I lead digital product design, balancing user needs, technical realities, and business strategy through direction.

Brand Narrative

I shape the story, language, and design that helps a product resonate with the people it's made for.

Strategy & Discovery

I bring structure to ambiguity, through framing, and alignment to improve decision making.

Clarity & Alignment

I strengthen team cohesion and productive collaboration through facilitation and communcation.

I work at the intersection of product, strategy, and communication, helping teams clarify direction and design solutions that scale.

I’ve spent over a decade building digital products and guiding teams through complex challenges. My work has included contributing to Canada’s first digital bank and helping scale design education for more than 1,000 professionals. Across those experiences, I’ve learned that strong products come from clarity, thoughtful collaboration, and clear communication.

I approach design through systems thinking and an anthropological lens, paying close attention to how people behave, and interact with technology. I care about building products that are useful, thoughtful, and grounded in real human needs.
Outside of work, you can find me skiing, or exploring the city with my family.

Let's connect

Brad MacDonald
Product Strategy, Design, & Leadership
Vancouver, BC

Brad MacDonald Studio
Product Strategy & Design
Vancouver, BC

Thoughtful product designfor ambitious teams.

Thoughtful product design for ambitious teams.

Featured Work

Learning Management System

Learning Management System Design

Bridging product design and instruction to create a scalable system for curriculum delivery and educator alignment.

Custom learning management software designed to scale a consistent student experience globally.

Approach

Approach

Product Design

I lead digital product design, balancing user needs, technical realities, and business strategy through direction.

Brand Narrative

I shape the story, language, and design that helps a product resonate with the people it's made for.

Strategy & Discovery

I bring structure to ambiguity by framing problems and aligning priorities in discovery so teams make better decisions sooner.

Clarity & Alignment

I strengthen team cohesion and productive collaboration through facilitation and communcation.

Product Design

I lead digital product design, balancing user needs, technical realities, and business strategy through direction.

Strategy & Discovery

I bring structure to ambiguity by framing problems and aligning priorities in discovery so teams make better decisions sooner.

Brand Narrative

I shape the story, language, and design that helps a product resonate with the people it's made for.

Clarity & Alignment

I strengthen team cohesion and productive collaboration through facilitation and communcation.

Product Design

I lead digital product design, balancing user needs, technical realities, and business strategy through direction.

Brand Narrative

I shape the story, language, and design that helps a product resonate with the people it's made for.

Strategy & Discovery

I bring structure to ambiguity, through framing, and alignment to improve decision making.

Clarity & Alignment

I strengthen team cohesion and productive collaboration through facilitation and communcation.

I work at the intersection of product, strategy, and communication, helping teams clarify direction and design solutions that scale.

Let's connect

Thoughtful product design
for ambitious teams.