Product Strategy, Design, Leadership.

Product Strategy, Design, Leadership.

Based in Vancouver, BC, Canada

Based in Vancouver, BC, Canada

Thoughtful product design
for ambitious teams.

Thoughtful product design for ambitious teams.

Featured Work

Featured Work

LMS

LMS

DESIGN SYSTEMS

EDTECH

EDTECH

Architecting a Global UX Education System

Building the curriculum, platform, and operational infrastructure behind BrainStation’s UX diploma program.

Building the curriculum, platform, and operational infrastructure behind BrainStation’s UX diploma program.

Approach

Approach

Product Design

I lead product design across user needs, technical constraints, and business goals.

Product Design

I lead product design across user needs, technical constraints, and business goals.

Strategy & Discovery

I frame problems and align priorities so teams can move with clarity and speed.

Strategy & Discovery

I frame problems and align priorities so teams can move with clarity and speed.

Strategy & Discovery

I bring structure to ambiguity, through framing, and alignment to improve decision making.

Brand Narrative

I shape the story, language, and design that connects products to the people they serve.

Brand Narrative

I shape the story, language, and design that connects products to the people they serve.

Clarity & Alignment

I bring teams into alignment through structured thinking, facilitation, and communication.

Clarity & Alignment

I bring teams into alignment through structured thinking, facilitation, and communication.

I work at the intersection of product, strategy, and communication, helping teams clarify direction and design solutions that scale.

I’ve spent over a decade building digital products and guiding teams through complex challenges. My work has included contributing to Canada’s first digital bank and helping scale design education for more than 1,000 professionals. Across those experiences, I’ve learned that strong products come from clarity, thoughtful collaboration, and clear communication.

I approach design through systems thinking and an anthropological lens, paying close attention to how people behave, and interact with technology. I care about building products that are useful, thoughtful, and grounded in real human needs.
Outside of work, you can find me skiing, or exploring the city with my family.

I approach design through systems thinking and an anthropological lens, paying close attention to how people behave, and interact with technology. I care about building products that are useful, thoughtful, and grounded in real human needs.
Outside of work, you can find me skiing, or exploring the city with my family.

I approach design through systems thinking and an anthropological lens, paying close attention to how people behave, and interact with technology. I care about building products that are useful, thoughtful, and grounded in real human needs.
Outside of work, you can find me skiing, or exploring the city with my family.

Let's connect

Brad MacDonald
Product Strategy, Design, & Leadership
Vancouver, BC

Brad MacDonald Studio
Product Strategy & Design
Vancouver, BC

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