WORK

Designing the core product experience of a digital bank

Designed core banking flows across sign-in, onboarding, transfers, and account management, contributing to a shared design system supporting cross-platform delivery.

Product Designer (1/8)

Product Designer (1/8)
Sign-in & Authentication
Onboarding & Account Setup
Transfers & Transactions
Banking Home
Remote Deposit Capture
Design System Design

Sign-in & Authentication
Onboarding & Account Setup
Transfers & Transactions

Banking Home
Remote Deposit Capture
Design System Design

Core Product Flows

Key experiences across onboarding, account management, and transfers

Concept Development & Ideation

Explorations across fidelity, refined through testing, and client feedback

Mobile Onboarding Flow

Designed a step-by-step onboarding flow with validation and progressive disclosure to support fast, error-free account setup.

Interactive Onboarding Flow

Reimagining EQ Bank's first-run experience for new account holders

Account Experience

Applied shared patterns across account views, reinforcing consistency in layout, hierarchy, and interaction across core banking experiences.

Design System Foundations

Established standards for typography, colour, and iconography, contributing to a consistent user experience and collaborative workflow.

"The whole EQ Bank experience is very clean and neat."

Andrew Moor

CEO, Equitable Bank

Impact

Designed core product experiences for a challenger bank, focused on simplicity and customer value

Designed and shipped 200+ screens across mobile and desktop.

Established consistent patterns across onboarding, transfers, and account management.

Contributed to a shared design system supporting cross-platform delivery.

Delivered within a compressed 8-week timeline alongside a team of 8 designers.

Received client and partner feedback highlighting clarity and usability.

Designed and shipped 200+ screens across mobile and desktop.

Established consistent patterns across onboarding, transfers, and account management.

Contributed to a shared design system supporting cross-platform delivery.

Delivered within a compressed 8-week timeline alongside a team of 8 designers.

Received client and partner feedback highlighting clarity and usability.

Brad MacDonald

Product Design, Strategy, & Leadership
Vancouver, BC

brad.a.macdonald@gmail.com

Brad MacDonald

Product Design, Strategy, & Leadership
Vancouver, BC

brad.a.macdonald@gmail.com